Vertical clips are how most people meet a piece of music now. This section sticks to documented specs and documented rules, because the guesswork around them wastes more time than the editing does.


The single most expensive thing you can get wrong when clipping your own music video, and it is written plainly in YouTube's own documentation.

The looping visual on a Spotify track has a published spec that takes ten minutes to meet and is routinely got wrong.

It is called Related video, it appears under your channel handle, and it needs advanced feature access on the channel before it will show up at all.

A Premiere gives a video a public watch page, a countdown, live chat and a chat replay. The trailer that plays beforehand has its own rules, including one that trips people up on a re-release.

Eighty-four per cent of songs entering the Billboard Global 200 in 2024 went viral on TikTok first. That figure is real, it is also TikTok's, and the difference matters.