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Case studies

Breakdowns of real productions, built from interviews the people involved gave on the record. Where a budget is stated by the person who spent it, we quote it. Where it is not, we do not guess.

Case studies

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Street seeding and guerrilla merch tactics used in Deki Alem campaign
Music Ally’s recap flags low-key physical seeding and mystery‑driven tactics — here’s what small teams should do differently.

Deki Alem’s guerrilla rollout: practical lessons for indie teams

Music Ally reported a street‑level, burner‑account campaign for Deki Alem’s debut; no public performance figures were available, so measureable tracking is the missing piece.

· 11 September 2026
A small film crew shooting on a residential street at night
Breakdown · Two low-budget shoots, on the record

What £2,000 actually buys you in a music video

Two directors described their constraints publicly and in detail: a £2,000 guerrilla shoot with seven hours of footage and ten days to cut it, and four scenes from a television drama restaged across South London in a single day. Both are more instructive than any campaign with a hidden budget.

· 6 September 2026